Prima Materians love their stuff!
"My tank top arrived today...love it...top quality!" - Bernadette
"My t-shirt is super soft, comfortable and fits really well. Now I want a mug!" - Bruce
"The Psyche & Eros tank top is so awesome, I can't wait to give it to my wife!" - Connor
A Brand that Reflects the Real You
Prima Materia: "Spirit Hidden in Matter"
In a world where what you wear can define you, Prima Materia offers you another choice. Whether you wear it for yourself, or for others, our designer collection is all about bringing your inner wisdom to the forefront of your life. Literally. Like on the front of your shirt or mug.
Because we believe that mental health creates the foundation for a rich, meaningful life, 10% of all proceeds are donated to mental health causes.
The Carl Jung Fangirl Who's Behind Prima Materia
Hi, I'm Sona (and with me is my doodle friend, Gracie). After a mental health crisis in 2011, I discovered the work of Carl Jung, the Swiss psychiatrist who pioneered depth psychology and is best known for his enlightening ideas on the unconscious. Through his work, I was struck by how the world we live in today could benefit from the timeless wisdom of this genius. Jung dared to face the darkest aspects of his being and because of that, and his unwavering commitment to his work, he forged a path of deeper understanding, meaning and wholeness for so many (including me!). Prima Materia is a small token of my appreciation for his incredible work and a humble attempt to popularize the richness of his ideas.